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北熱海エリア
Atami Fireworks Festival: Held on Friday, July 26, 2024

The Atami Fireworks Festival is held over 15 times throughout the year, not just in the summer, and has become a specialty of Atami. Approximately 5,000 fireworks will be launched over Atami Bay, illuminating the night sky. One of the attractions of the Atami Fireworks Festival is that the venue, Atami Bay, is shaped like a mortar surrounded by mountains on three sides, so the sound of fireworks set off in the sea reverberates, creating an acoustic effect similar to that of a large stadium. Another highlight is the fireworks that imitate Star Mine and Niagara Falls, and the fireworks launched from the sea create a beautiful scene on the sea surface. Popular viewing spots include Atami Sun Beach and Water Park, where you can enjoy fireworks while sitting on the beach.

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北熱海エリア
Atami City Beach Opening

Atami's sea opening is a summer tradition held in early July every year, and begins with a ritual performed to pray for safety at sea.During the summer, fireworks displays and beach events are held, and the area is crowded with tourists.Atami's beaches are known for their beautiful sandy beaches and clear waters, making them popular spots for families and couples.There are lifeguards on duty, so you can enjoy swimming safely.Additionally, there are many restaurants and cafes around the beach where you can enjoy seafood.
Sun Beach is lit up at night and you can enjoy a romantic atmosphere.The opening of the sea in Atami is a special event that heralds the arrival of summer for locals and tourists alike, and is visited by many people every year.

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北熱海エリア
ATAMI Jacaranda Festival 2024

In Atami City, jacarandas, one of the world's three major flowering trees that are distributed mainly in tropical regions, are planted from the Jacaranda Boardwalk to the water park, where they bloom with blue-purple flowers in early summer. During the ATAMI Jacaranda Festival, the promenade is lit up and you can enjoy the flowers even at night. Additionally, if you visit one of Atami's seven hot springs and get a stamp, the first 500 people will receive bath salts as a gift. At the same time, the bougainvillea along the Itokawa promenade will also be illuminated, allowing you to enjoy a beautiful display of flowers.

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伊豆山エリア
Yugawara Onsen Yukake Festival

The Yugawara Yukake Festival is a traditional event in which a mikoshi is paraded through the hot spring town and bathed in hot water.1,000 hot water barrels and approximately 5,000 tubs are set up along the way, and spectators pour 60 tons of hot water at the mikoshi. and shower it with water. Both the bearers and the audience are smiling and excited, creating a sense of unity. This festival, which began in the Edo period, is a beloved traditional event in Yugawara, reenacting the ritual to pray for safety, which originates from the old tradition of offering hot springs to feudal lords in praise of their efficacy.

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初島エリア
Hatsushima Tokoroten Festival

A traditional event held every year on Hatsushima. Tourists and locals flock here because Tokoroten, made with fresh seafood, is served for 100 yen. During the festival, there are many events where you can sell seafood caught by local fishermen and experience traditional island culture. This festival is filled with delicious food and fun events, so why not enjoy the charm of Hatsushima to its fullest?

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