北熱海エリア
"Firefly Viewing" in Atami plum garden

Atami plum garden holds a "Firefly Viewing" in early June, where you can enjoy the magical light of fireflies in the midst of beautiful nature. The clear stream and rich natural environment inside the plum garden make it a perfect spot for fireflies to fly around, and it is visited by many tourists and locals. At night, the faint light of fireflies illuminates the park, creating a romantic atmosphere that will make you feel as if you have wandered into another world.

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北熱海エリア
Atami Fireworks Festival: Held on Sunday, August 18, 2024

The Atami Fireworks Festival is held over 15 times throughout the year, not just in the summer, and has become a specialty of Atami. Approximately 5,000 fireworks will be launched over Atami Bay, illuminating the night sky. One of the attractions of the Atami Fireworks Festival is that the venue, Atami Bay, is shaped like a mortar surrounded by mountains on three sides, so the sound of fireworks set off in the sea reverberates, creating an acoustic effect similar to that of a large stadium. Another highlight is the fireworks that imitate Star Mine and Niagara Falls, and the fireworks launched from the sea create a beautiful scene on the sea surface. Popular viewing spots include Atami Sun Beach and Water Park, where you can enjoy fireworks while sitting on the beach.

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北熱海エリア
"Atami Kogashi Festival 2024" A traditional summer festival in Atami City known as the annual festival of Kinomiya Shrine.

Kogashi Festival is a traditional summer festival held in Atami City every July. It is known as the annual festival of Kinomiya Shrine, which has a history of about 1,300 years, and is loved by local residents and tourists. The highlights of the Kogashi Festival include traditional wooden carved floats from each town, creatively decorated floats, participants dressed in brightly colored costumes, and the heroic parade of portable shrines. From evening onwards, the sounds of drums and flutes echo through the city center, and the lively atmosphere of the festival makes you feel the arrival of summer.

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北熱海エリア
Atami Fireworks Festival: Held on Thursday, August 8, 2024

The Atami Fireworks Festival is held over 15 times throughout the year, not just in the summer, and has become a specialty of Atami. Approximately 5,000 fireworks will be launched over Atami Bay, illuminating the night sky.One of the attractions of the Atami Fireworks Festival is that the venue, Atami Bay, is shaped like a mortar surrounded by mountains on three sides, so the sound of fireworks set off in the sea reverberates, creating an acoustic effect similar to that of a large stadium. Another highlight is the fireworks that imitate Star Mine and Niagara Falls, and the fireworks launched from the sea create a beautiful scene on the sea surface. Popular viewing spots include Atami Sun Beach and Water Park, where you can enjoy fireworks while sitting on the beach.

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北熱海エリア
Atami Sun Beach Water Park (2024)

Atami Sun Beach Water Park is a huge marine athletic facility. The approximately 40m square beach athletic facility is equipped with approximately 30 types of air play equipment, including seesaws, trampolines, slides, climbing, and tunnels, making it an athletic activity that can be enjoyed by a wide range of age groups, from elementary school students to adults. The especially popular slide is thrilling and can be enjoyed with family and friends. Safety is also thoroughly ensured, and lifeguards are always on duty, so you can play with peace of mind.

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北熱海エリア
Atami Fireworks Festival: Held on Monday, August 5, 2024

The Atami Fireworks Festival is held over 15 times throughout the year, not just in the summer, and has become a specialty of Atami. Approximately 5,000 fireworks will be launched over Atami Bay, illuminating the night sky. One of the attractions of the Atami Fireworks Festival is that the venue, Atami Bay, is shaped like a mortar surrounded by mountains on three sides, so the sound of fireworks set off in the sea reverberates, creating an acoustic effect similar to that of a large stadium. Another highlight is the fireworks that imitate Star Mine and Niagara Falls, and the fireworks launched from the sea create a beautiful scene on the sea surface.Popular viewing spots include Atami Sun Beach and Water Park, where you can enjoy fireworks while sitting on the beach.

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北熱海エリア
Atami Fireworks Festival: Held on Friday, July 26, 2024

The Atami Fireworks Festival is held over 15 times throughout the year, not just in the summer, and has become a specialty of Atami. Approximately 5,000 fireworks will be launched over Atami Bay, illuminating the night sky. One of the attractions of the Atami Fireworks Festival is that the venue, Atami Bay, is shaped like a mortar surrounded by mountains on three sides, so the sound of fireworks set off in the sea reverberates, creating an acoustic effect similar to that of a large stadium. Another highlight is the fireworks that imitate Star Mine and Niagara Falls, and the fireworks launched from the sea create a beautiful scene on the sea surface. Popular viewing spots include Atami Sun Beach and Water Park, where you can enjoy fireworks while sitting on the beach.

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北熱海エリア
Atami City Beach Opening

Atami's sea opening is a summer tradition held in early July every year, and begins with a ritual performed to pray for safety at sea.During the summer, fireworks displays and beach events are held, and the area is crowded with tourists.Atami's beaches are known for their beautiful sandy beaches and clear waters, making them popular spots for families and couples.There are lifeguards on duty, so you can enjoy swimming safely.Additionally, there are many restaurants and cafes around the beach where you can enjoy seafood.
Sun Beach is lit up at night and you can enjoy a romantic atmosphere.The opening of the sea in Atami is a special event that heralds the arrival of summer for locals and tourists alike, and is visited by many people every year.

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北熱海エリア
ATAMI Jacaranda Festival 2024

In Atami City, jacarandas, one of the world's three major flowering trees that are distributed mainly in tropical regions, are planted from the Jacaranda Boardwalk to the water park, where they bloom with blue-purple flowers in early summer. During the ATAMI Jacaranda Festival, the promenade is lit up and you can enjoy the flowers even at night. Additionally, if you visit one of Atami's seven hot springs and get a stamp, the first 500 people will receive bath salts as a gift. At the same time, the bougainvillea along the Itokawa promenade will also be illuminated, allowing you to enjoy a beautiful display of flowers.

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